영어게시판

business world에서 살아남기 전략..작전에서 제일 중요한 부분이 marketing이라고 생각합니다... 이분야에서 주로 사용되는 용어들 입니다.. 익혀서 적절히 사용하삼^^&

to act on the price
after-sales activities
after-sales service
assisted brand identification
to be competitive
to be out of stock
behaviour pattern
blind product test
brand equity
brand extension
brand loyalty
brand positioning
brand preference
brand range
brand strategy
brand switching
brand value
branded product
buy for fun
buying frequency
buying habit
buying motivation
call planning
cannibalization
cartel price
case history
cash and carry
certificate of guarantee
chain of retailers
cluster analysis
commercial strategy
competition
competitive advantage
competitive products
competitiveness
market penetration
market potential
market research
market segmentation
market share
market size
market survey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
maturity phase
memory research
merchandiser
minimarket
mission
multipack
niche strategy
one-stop shopping
open question
own brand products
panel - consumer panel
parallel import
penetration index
perceived quality
pilot scheme
pilot shop
pilot survey
point of sale (POS)
to position
positioning
potential market
premium price
competitor
competitor profile
consumer association
consumer panel
consumer survey
convenience goods
convenience store
corporate identity
corporate image
cost per call
cost per contact
coverage
customer loyalty
customer satisfaction
customer service
cut-throat competition
demand and supply curve
demand components
department stores
discount superstores
display material
distribution
distribution chain
distribution channel
distribution cost
distributor
domestic market
driving effect
economic model
empirical research
entry barriers
excess of supply
exhibition - show
exhibition stand
exit barriers
prestige product
price competitiveness
price limit
price perception
price/quality effect
price-sensitive buyers
price-sensitive product
product image
product life cycle
product manager
product oriented
product policy
product range
propensity to consume
psychological threshold
public relations (PR)
purchase headquarters
purchasing group
qualitative interview
qualitative research
quality management
quantitative interview
quantitative research
random sample
random sampling
redemption
redemption costs
reference price
reference value
registered trademark
repositioning
retail outlet
retail prices
retailer brand
sales analysis
experience curve
fashion product
first entry advantage
foreign dumping
franchising
free sample
game theory
gap analysis
group interview
guided interview
historical brand
hypermarket
imitation
imitative effect
incentive price
in-store survey
international competitiveness
interviewee - answering person
introductory offer
introductory stage
key factor of success
to launch a product
law of demand and supply
long term forecast
loss leader price
loss of competitiveness
mail-order company
mail-order sale
to make a survey
market amplitude - market scope
market analysis
market area
market elasticity
market evaluation
market expansion
market niche
market oriented
sales promotion
sales response
sales tactics
sell-in activity
selling methods
sell-out activity
semiotic analysis
shop in the shop
shopping centre (GB) - shopping mall (US)
single brand distribution
social-economic factors
socio-economic characteristics
sole selling price
to soundout the market
specialised store
statistical survey
sub-brand
substitute products
supply curve
targeted distribution
taste test
telephone research
trade fair
trade mark
trademark - brand name
trend
unbranded product
unfair competition
unstructured interview
user
value chain
value system
variety store (GB) - variety shop (US)
wholesale stores
wholesaler brand
win-win strategy